Privacy Policy

Last updated: 6 September 2026

LittlePins (“LittlePins”, “we”, “us” or “our”) is operated by Phillip Lendon.

This Privacy Policy explains how we collect, use, store and protect personal information when you use the LittlePins website.

If you have any questions about this Privacy Policy or how we handle your information, please contact:

Phillip Lendon
Email: philliplendon1@gmail.com

1. What information do we collect?

The information we collect depends on how you use LittlePins.

Information you provide to us

You may provide personal information when you:

• Create or use an account
• Submit a review
• Submit a new location or venue
• Report incorrect information
• Contact us
• Submit information through a form
• Save or interact with locations where an account is required
• Otherwise communicate with us

This may include your name, email address, username and the information you choose to provide.

Please do not include unnecessary personal information about yourself, your children or other people in reviews or other publicly visible submissions.

Information collected automatically

When you use LittlePins, some technical information may be collected automatically. Depending on your settings and consent, this may include:

• IP address
• Browser and device information
• Operating system
• Approximate geographic information
• Pages visited
• Referring website
• Date and time of visits
• Website interactions
• Information about how you navigate and use the website

Some of this information may be collected through cookies and similar technologies.

2. How we use your information

We may use information to:

• Provide and operate LittlePins
• Create and manage user accounts
• Display and manage reviews
• Process location submissions
• Respond to enquiries
• Investigate reported problems or corrections
• Verify and maintain location information
• Improve the accuracy and usefulness of the website
• Understand how people use LittlePins
• Monitor website performance and security
• Prevent spam, abuse and fraudulent activity
• Maintain and improve our services
• Comply with legal obligations

Where you choose to provide information publicly, such as a review, some of that information may be displayed to other visitors.

3. Google Analytics

We use Google Analytics 4 (GA4) to understand how visitors use LittlePins.

Depending on your consent and our configuration, Google Analytics may collect information about things such as:

• Pages viewed
• How visitors arrived at the website
• Device and browser information
• General geographic information
• Interactions with website features
• Website usage patterns

We use this information to understand which parts of LittlePins are useful, identify areas for improvement and understand how the website is being used.

Analytics cookies and similar non-essential tracking technologies are only used in accordance with your cookie choices.

You can change or withdraw your consent through our cookie settings.

4. Location features

LittlePins may offer features that use your device’s location, for example to help you find family-friendly places near you.

If a feature requests access to your device location, this will normally require permission from you through your browser or device.

We only use location information for the relevant feature and do not require you to provide your location simply to browse the website.

You can refuse location access through your browser or device settings.

5. Reviews and user-generated content

If you submit a review, location or other content to LittlePins, information you provide may be stored and, where appropriate, displayed publicly.

For example, a review may be displayed alongside your chosen display name.

You should not submit:

• Children’s personal information
• Home addresses
• Telephone numbers
• Email addresses
• Sensitive personal information
• Private information about another person
• Information that you do not have permission to publish

We may remove content that breaches our rules or is otherwise inappropriate.

6. Location submissions and corrections

LittlePins allows users to suggest new locations and report information that may be incorrect.

Information submitted through these features may be used to investigate, verify and update our location database.

We may contact you if further information is required.

7. Our lawful bases for processing

Where UK data protection law applies, we rely on appropriate lawful bases for processing personal information.

Depending on the circumstances, these may include:

Performance of a contract

Where processing is necessary to provide an account or service you have requested.

Legitimate interests

Where processing is necessary for legitimate interests such as operating, securing, improving and developing LittlePins, dealing with enquiries, preventing abuse and maintaining the accuracy of our service, provided those interests are not overridden by your rights.

Consent

Where we require your consent, such as for certain non-essential cookies and analytics technologies.

You can withdraw consent where processing is based on consent.

Legal obligation

Where we need to process information to comply with a legal requirement.

8. Who we share information with

We do not sell your personal information.

We may share information with service providers where necessary to operate LittlePins. These may include providers of:

• Website hosting
• Email services
• Website security
• Analytics
• Cookie and consent management
• Database or technical services

Where third parties process information on our behalf, we take reasonable steps to ensure that appropriate arrangements are in place.

Some service providers may process information outside the United Kingdom. Where this happens, appropriate safeguards will be used where required by applicable data protection law.

9. Google and third-party services

LittlePins may use services provided by third parties, including Google services such as Google Analytics.

Those providers may process information in accordance with their own privacy policies and terms.

You should review the relevant third-party privacy information for further details about their processing.

10. How long we keep information

We only keep personal information for as long as reasonably necessary for the purpose for which it was collected, unless a longer period is required by law.

Retention periods may vary depending on the type of information.

For example:

• Account information may be retained while your account remains active and for a reasonable period afterwards where necessary.
• Reviews and location submissions may remain on LittlePins for as long as they are relevant to the website, unless removed.
• Enquiries may be retained for as long as necessary to deal with the enquiry and maintain appropriate records.
• Technical and security information may be retained for a reasonable period for security and operational purposes.

We may periodically review information we hold and securely delete information that is no longer required.

11. Your rights

Depending on the circumstances, you may have rights under UK data protection law including the right to:

• Request access to your personal information
• Ask us to correct inaccurate information
• Ask us to delete your information
• Ask us to restrict certain processing
• Object to certain processing
• Request transfer of certain information
• Withdraw consent where processing is based on consent

These rights are not absolute and may depend on the circumstances and the lawful basis we rely on.

To exercise a right, contact:

philliplendon1@gmail.com

We may need to verify your identity before responding to a request.

12. Complaints

If you have concerns about how we have handled your personal information, please contact us first so that we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.

Information about the ICO can be found at:

https://ico.org.uk/

13. Children’s information

LittlePins is designed for parents, carers and families.

The website may contain information about children’s activities and facilities, but users should not submit unnecessary personal information about children.

We do not intend to use LittlePins to build personal profiles about children.

If you believe that personal information about a child has been submitted to LittlePins unnecessarily, please contact us and we will consider the appropriate action.

14. Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

However, no internet service can be guaranteed to be completely secure.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to LittlePins, our services, technology or legal requirements.

The latest version will always be published on this page.

16. Contact

If you have any questions about this Privacy Policy or your personal information, please contact:

Phillip Lendon
philliplendon1@gmail.com